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Mind Over Money

The psychology of investing has become such an important area of research that major hedge funds are building trading strategies around human behavioral patterns. In Mind Over Money, Kevin Cook explores the crossroads where markets and brains collide, delving into the two sciences – neuroscience and behavioral finance – that show why investors are often highly irrational when faced with economic decisions, uncertainty, and risk.
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Now displaying: June, 2017
The E.T. Economy: Disruptive Technology and the Behavior of Shopping 0
Jun 27, 2017

 

Welcome back to Mind Over Money. I’m Kevin Cook, your field-guide and story-teller for the fascinating arena of Behavioral Economics. Please pick a time stamped topic below:
 

(0:30) - Disruptive Technology and New Shopping Behavior

(2:10) - Google, Facebook and Alibaba Making Waves in the News

(8:30) - Facebook Ads: Creating a Revolution For Small Business

(10:00) - The E.T. Economy: It's All About Consumer Experience

(15:20) - The Gig Economy: Thumbtack, TaskRabbit, Upwork

(19:00) - Mobile Shopping: SSF Method and 8 Big Predictions for Facebook Marketing

(25:00) - How Facebook Sells $30 Billion in Advertising

(28:30) - Episode Roundup: Podcast@Zacks.com

 

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